diff --git a/crates/horizon-client/src/game/stations.rs b/crates/horizon-client/src/game/stations.rs
index a7d27cc65..ea8640627 100644
--- a/crates/horizon-client/src/game/stations.rs
+++ b/crates/horizon-client/src/game/stations.rs
@@ -1657,7 +1657,7 @@ impl Game<'_> {
         let name = if let Some(n) = stack.custom_name() {
             n.to_owned()
         } else if let Some(n) = stack.item_name() {
-            n.to_owned()
+            n
         } else if stack.data().is_some_and(|d| d.ominous_banner) {
             self.translate("block.minecraft.ominous_banner", "Ominous Banner")
         } else if stack.data().and_then(|d| d.potion.as_ref()).is_some()
@@ -1684,8 +1684,9 @@ impl Game<'_> {
         // ItemContainerContents.addToTooltip.
         let hover_name = |s: &ItemStack| {
             s.custom_name()
+                .map(str::to_owned)
                 .or_else(|| s.item_name())
-                .map_or_else(|| self.pack.names.display_item(&s.item), str::to_owned)
+                .unwrap_or_else(|| self.pack.names.display_item(&s.item))
         };
         if display.shows("minecraft:container") {
             for text in
diff --git a/crates/horizon-client/src/item_data.rs b/crates/horizon-client/src/item_data.rs
index e353da82a..ac624e85b 100644
--- a/crates/horizon-client/src/item_data.rs
+++ b/crates/horizon-client/src/item_data.rs
@@ -18,8 +18,6 @@ pub struct StackData {
     pub repair_cost: u32,
     /// `minecraft:custom_name` as plain text.
     pub custom_name: Option<String>,
-    /// `minecraft:item_name` as plain text.
-    pub item_name: Option<String>,
     /// `minecraft:potion_contents.potion`.
     pub potion: Option<Arc<str>>,
     /// `minecraft:trim`: (material, pattern).
@@ -75,7 +73,6 @@ const MODELLED: &[&str] = &[
     "minecraft:enchantments",
     "minecraft:firework_explosion",
     "minecraft:fireworks",
-    "minecraft:item_name",
     "minecraft:map_id",
     "minecraft:map_post_processing",
     "minecraft:ominous_bottle_amplifier",
@@ -207,8 +204,13 @@ impl ItemStack {
     pub fn custom_name(&self) -> Option<&str> {
         self.data().and_then(|d| d.custom_name.as_deref())
     }
-    pub fn item_name(&self) -> Option<&str> {
-        self.data().and_then(|d| d.item_name.as_deref())
+    /// `minecraft:item_name` in the current language (`getItemName`'s
+    /// component). It stays in the patch as loaded, so a translatable name
+    /// saves and reaches clients unchanged; the ominous banner's is modelled
+    /// by `ominous_banner` instead.
+    pub fn item_name(&self) -> Option<String> {
+        let name = self.data()?.other("minecraft:item_name")?;
+        Some(crate::entity_nbt::name_text(name).plain())
     }
     pub fn potion(&self) -> Option<&str> {
         self.data().and_then(|d| d.potion.as_deref())
@@ -479,11 +481,6 @@ pub fn components_tag(damage: u32, data: Option<&StackData>) -> Option<Tag> {
         if let Some(name) = &d.custom_name {
             entries.push(("minecraft:custom_name", Tag::String(name.as_str().into())));
         }
-        if let Some(name) = &d.item_name
-            && !d.ominous_banner
-        {
-            entries.push(("minecraft:item_name", Tag::String(name.as_str().into())));
-        }
         if let Some(potion) = &d.potion {
             entries.push((
                 "minecraft:potion_contents",
@@ -686,7 +683,6 @@ pub fn decode_components(components: Option<&Tag>) -> (u32, Option<Box<StackData
             .unwrap_or(0)
             .max(0) as u32,
         custom_name: c.get("minecraft:custom_name").and_then(read_text),
-        item_name: c.get("minecraft:item_name").and_then(read_text),
         potion,
         map_id: c.get("minecraft:map_id").and_then(int).map(|v| v as i32),
         banner_patterns: crate::banner::layers_from_nbt(c.get("minecraft:banner_patterns")),
diff --git a/crates/horizon-client/src/item_sync.rs b/crates/horizon-client/src/item_sync.rs
index 775d7cb92..0b18211c3 100644
--- a/crates/horizon-client/src/item_sync.rs
+++ b/crates/horizon-client/src/item_sync.rs
@@ -306,7 +306,10 @@ mod tests {
             .push((Arc::from("minecraft:sharpness"), 2));
         d.repair_cost = 9;
         d.custom_name = Some("Keeper".to_owned());
-        d.item_name = Some("Fine Diamond Chestplate".to_owned());
+        // A translatable item name reaches the client as the same component.
+        let item_name = Tag::compound([("translate", Tag::String("filled_map.monument".into()))]);
+        d.other
+            .push(("minecraft:item_name".into(), item_name.clone()));
         d.trim = Some((Arc::from("minecraft:gold"), Arc::from("minecraft:sentry")));
         let id = |registry: &str, name: &str| {
             builtin
@@ -336,7 +339,7 @@ mod tests {
         );
         assert_eq!(d.repair_cost, 9);
         assert_eq!(d.custom_name.as_deref(), Some("Keeper"));
-        assert_eq!(d.item_name.as_deref(), Some("Fine Diamond Chestplate"));
+        assert_eq!(d.other("minecraft:item_name"), Some(&item_name));
         assert_eq!(
             d.trim,
             Some((Arc::from("minecraft:gold"), Arc::from("minecraft:sentry")))
diff --git a/crates/horizon-client/src/item_tooltip.rs b/crates/horizon-client/src/item_tooltip.rs
index 7b50fe4ea..e7e93bf8f 100644
--- a/crates/horizon-client/src/item_tooltip.rs
+++ b/crates/horizon-client/src/item_tooltip.rs
@@ -190,7 +190,7 @@ pub fn name_line(stack: &ItemStack, translate: &dyn Fn(&str) -> Option<String>)
         return name.to_owned();
     }
     if let Some(name) = stack.item_name() {
-        return name.to_owned();
+        return name;
     }
     if stack.data().is_some_and(|d| d.ominous_banner) {
         return translate("block.minecraft.ominous_banner")
@@ -616,7 +616,10 @@ mod tests {
         banner.data_mut().custom_name = Some("Captain's Standard".into());
         assert_eq!(name_line(&banner, &translate), "Captain's Standard");
         let mut custom_item = ItemStack::new("minecraft:diamond_sword", 1);
-        custom_item.data_mut().item_name = Some("Excalibur".into());
+        custom_item.data_mut().other.push((
+            "minecraft:item_name".into(),
+            Tag::String("Excalibur".into()),
+        ));
         assert_eq!(name_line(&custom_item, &translate), "Excalibur");
         custom_item.data_mut().custom_name = Some("Custom Blade".into());
         assert_eq!(name_line(&custom_item, &translate), "Custom Blade");
diff --git a/crates/horizon-client/src/lan/guest.rs b/crates/horizon-client/src/lan/guest.rs
index b7dafd2ee..2368039f2 100644
--- a/crates/horizon-client/src/lan/guest.rs
+++ b/crates/horizon-client/src/lan/guest.rs
@@ -633,10 +633,11 @@ fn network_stack(
             horizon_protocol::item::Component::Text(horizon_protocol::text::literal(name)),
         ));
     }
-    if let Some(name) = s.item_name() {
+    // The component as loaded, so a translatable name stays one.
+    if let Some(name) = s.data().and_then(|d| d.other("minecraft:item_name")) {
         stack.added.push((
             horizon_protocol::item::component::ITEM_NAME,
-            horizon_protocol::item::Component::Text(horizon_protocol::text::literal(name)),
+            horizon_protocol::item::Component::Text(name.clone()),
         ));
     }
     Some(stack)
diff --git a/crates/horizon-client/src/stations.rs b/crates/horizon-client/src/stations.rs
index 9636fe92d..c324dffa7 100644
--- a/crates/horizon-client/src/stations.rs
+++ b/crates/horizon-client/src/stations.rs
@@ -174,8 +174,9 @@ pub fn increased_repair_cost(cost: u32) -> u32 {
 pub fn hover_name(names: &dyn Fn(&str) -> String, stack: &ItemStack) -> String {
     stack
         .custom_name()
+        .map(str::to_owned)
         .or_else(|| stack.item_name())
-        .map_or_else(|| names(&stack.item), str::to_owned)
+        .unwrap_or_else(|| names(&stack.item))
 }
 /// `AnvilMenu.createResult`. `name` is the rename box text (None = untouched).
 pub fn anvil_result(