diff --git a/launcher/README.md b/launcher/README.md
index 66be2e436..02267710f 100644
--- a/launcher/README.md
+++ b/launcher/README.md
@@ -126,7 +126,8 @@ The opening, then Play ([clip](docs/opening.webm)):
   each signed-in Microsoft account, the offline names the player keeps, and the name the game
   made up (`horizon-player.txt`). Picking one plays as it from the next Play. Settings > Account
   adds offline names (3 to 16 letters, digits or `_`; the game gets `--name`) and forgets them,
-  skin and cape files included; the Console's Share log takes the names out of the log too.
+  skin and cape files included, and rolls the game's made-up name for a new one; the Console's
+  Share log takes the names out of the log too.
   `horizon-launcher account offline
   [NAME]`, `account select <name>` (an account or an offline name), `account forget-offline
   <name>`.
diff --git a/launcher/src/instances.rs b/launcher/src/instances.rs
index 0d47386cb..581e88076 100644
--- a/launcher/src/instances.rs
+++ b/launcher/src/instances.rs
@@ -491,6 +491,34 @@ fn follow_player(game_home: &Path, home: &Path) {
     }
 }
 
+/// A fresh made-up name everywhere the game keeps one: `horizon-player.txt` is per game
+/// folder (`PLAYER_FILES`), so the same new name goes to the default home and every
+/// instance's — the player stays one player in its worlds. The file's `name:` line and the
+/// `Player` + five digits scheme are horizon-client's (`offline_name.rs`).
+pub fn new_player_name() -> Result<String, String> {
+    new_player_name_in(&backend::game_home(), &backend::data_dir())
+}
+
+fn new_player_name_in(game_home: &Path, data: &Path) -> Result<String, String> {
+    let nanos = std::time::SystemTime::now()
+        .duration_since(std::time::UNIX_EPOCH)
+        .map_or(0, |d| d.as_nanos() as u64);
+    let name = format!(
+        "Player{:05}",
+        (nanos ^ u64::from(std::process::id()).rotate_left(32)) % 100_000
+    );
+    for instance in list_in(game_home, data) {
+        if instance.home.is_dir() {
+            fs::write(
+                instance.home.join("horizon-player.txt"),
+                format!("name:{name}\n"),
+            )
+            .map_err(|e| format!("{}: {e}", instance.home.display()))?;
+        }
+    }
+    Ok(name)
+}
+
 #[cfg(test)]
 #[path = "instances/tests.rs"]
 mod tests;
diff --git a/launcher/src/instances/tests.rs b/launcher/src/instances/tests.rs
index b2e2fe6fe..5ca88eeba 100644
--- a/launcher/src/instances/tests.rs
+++ b/launcher/src/instances/tests.rs
@@ -67,6 +67,33 @@ fn player_home(home: &Path) {
     );
 }
 
+#[test]
+fn a_new_player_name_replaces_the_kept_one_everywhere() {
+    let root = scratch("newname");
+    let (home, data) = (root.join("horizon"), root.join("launcher"));
+    player_home(&home);
+    // An own instance that has the old name, and one with no file yet.
+    put(
+        &home.join("instances/one/horizon-player.txt"),
+        "name:Player123\n",
+    );
+    fs::create_dir_all(home.join("instances/two")).unwrap();
+    let name = new_player_name_in(&home, &data).unwrap();
+    assert_ne!(name, "Player123");
+    assert!(name.starts_with("Player") && name.len() == 11);
+    let kept = |home: &Path| fs::read_to_string(home.join("horizon-player.txt")).unwrap();
+    for h in [
+        &home,
+        &home.join("instances/one"),
+        &home.join("instances/two"),
+        &home.join("ports/small-pack/home"),
+        &home.join("horizon-packs/cozy/home"),
+    ] {
+        assert_eq!(kept(h), format!("name:{name}\n"), "{}", h.display());
+    }
+    let _ = fs::remove_dir_all(&root);
+}
+
 #[test]
 fn existing_worlds_stay_where_they_are_and_every_folder_becomes_an_instance() {
     let root = scratch("migrate");
diff --git a/launcher/src/switch_page.rs b/launcher/src/switch_page.rs
index c10f2deeb..97c952cab 100644
--- a/launcher/src/switch_page.rs
+++ b/launcher/src/switch_page.rs
@@ -212,6 +212,37 @@ impl Launcher {
             ));
         }
         rows = rows.children(self.skin_panel(cx));
+        // The name the game made up can't be forgotten — it's what an offline player is —
+        // only rolled for a new one.
+        if let Some(made_up) = self.offline_name.clone() {
+            let plays = now == Player::GameName;
+            n += 1;
+            rows = rows.child(index_row(
+                n,
+                made_up,
+                Some(
+                    div()
+                        .child(tr(if plays {
+                            "Offline name · the game's own · plays"
+                        } else {
+                            "Offline name · the game's own"
+                        }))
+                        .into_any_element(),
+                ),
+                Some(
+                    button("game-name-new", "New name", Kind::Ghost, &t)
+                        .on_click(cx.listener(|this, _: &ClickEvent, _, cx| {
+                            match instances::new_player_name() {
+                                Ok(name) => this.offline_name = Some(name),
+                                Err(e) => this.sign_in_state = Some(SignInState::Done(Err(e))),
+                            }
+                            cx.notify();
+                        }))
+                        .into_any_element(),
+                ),
+                &t,
+            ));
+        }
         n += 1;
         let add = div()
             .flex()